Website Conversion Basics: 5 Ways to Boost Response

Got from my email.. i think it's good to share..

The first (highly inadequate) title of this article was: "Five Quick
Tips for Making Your Website More Effective"… and then I woke up.
Thank goodness. What does that even mean?

Website conversion, put very simply, is how well your website
"converts" a casual browser into one who acts.

Although the specific "action," depends on your goal and site type –
blog/informational, direct sales/mini-site, e-commerce retail shop,
etc. – a website can only be considered effective when it achieves
your intended goal. That's the key.

I'm redundantly breaking down website conversion in this way to get
you thinking about the critical question: "What is my website designed
to do?"

What goal do you expect it to achieve? Get specific and keep this
objective in mind while we cover five website conversion basics below.
To be considered effective, your website must:

1. Use Navigation and Design to Direct (actions) and Serve (audiences)

And not just any audiences – yours. When people come to your website,
they are there to achieve a goal. The good news is the action you want
them to take and the action they are there to achieve is the same, but
articulated differently.

For example, you want visitors to buy your grant-writing book.
Visitors want information about grant writing. What a match. And while
they probably didn't come "to buy," they have come in search of
information.

According to expert Jakob Nielsen: "Users don't see stuff that's right
on the screen. Selective attention makes people overlook things
outside their focus of interest."

You can capitalize on that fact by leading potential customers right
to the goods:

* Is your site designed in such a way to allow them to easily achieve
their goal?

* Can they navigate easily … or are they easily lost?

* Does your site load sluggishly, causing visitors to bail before
seeing your offer?

* What information does your average user most want, and is this
provided in the right away?

In other words, is the path to your desired goal – a sale – perfectly clear?

If you're even slightly uncertain, meet with a business Web designer
who has a marketing background – or one who at least understands
website conversion and results-focused design – to discuss ways to
streamline, focus and direct your Web traffic.

2. Remove Anonymity to Boost Credibility

Does your site offer an e-mail address or a contact form? Does it
offer a phone number and a P.O. box?

There's nothing wrong with having those things, but having them and
'embodying' them are two very different Mohicans. Website conversion
suffers drastically from excessive anonymity.

Exactly what are you hiding from? Better yet, why?

According to Stanford Web Credibility Research: "Make it easy to
contact you. A simple way to boost your site's credibility is by
making your contact information clear: phone number, physical address
and e-mail address."

Hint: Solopreneurs can use a service like Mail Boxes Etc. for a
physical address.

Remember, most customers in most industries don't want that "big
business" feel; they want to be able to associate a face and a name
with the company to which they're about to give their money.

3. Choose a Website Size and Layout Suitable for Your Audience

You don't want your visitors to say your website doesn't suit them, do you?

Analyze your website's stats. Find the most common screen size and use
that information to make design and layout decisions.

No website just yet? For a simple site with seldom-changing content,
try a resolution of 1024×768 to accommodate the narrower screen widths
of those running a little behind the times.

Don't feel pressured to use "responsive design" if all you have is a
simple three-page website for a service-based business, with content
that never changes. A fluid-width website with a companion mobile site
can be more than sufficient.

Likewise, if you have a blog or frequently changing news section on
your website and want this information reflected across all media
channels – desktop and mobile – it may then be in your best interest
to take your "fluid width" website a step further, to consider a
completely responsive design.

Here, website conversion rates hinge upon how well your content adapts
to the user's needs and how accessible you've made it.

4. Use Font to Convey Credibility… and Personality

Font choices add character to webpages and logos. They play a very
important role in your audience's perception of your business – and of
you.

Don't think something as silly as the appearance of words on a page
would have any effect on website conversion?

Think again.

"Research has shown that the typeface (i.e., font) that is chosen for
a website conveys mood, attitude and tone; and can impact the
perception of a company's credibility."

"Web pages presented in either a neutral or inappropriate typeface
resulted in lower ratings for trust, professionalism and
believability."

[Source: S. Furman, Usability.gov - "Credibility"]

Unless marketing directly to children, avoid using kiddy-style fonts
like the dreaded Comic Sans (good heavens!). Even when marketing to
children it is not the best choice.

5. Use Colors to Influence Action

Color plays a critically important subliminal role on your website.
For example, green is often referred to as a "concentration" or
"harmony" color. On long-copy sales pages that feature a lot of text
(where website conversion increases the longer they read), use of a
green border, highlights, or background could be a very good move.

However, take care to note the nuances between meanings in different
shades of the same color. For instance, in some sources, dark green is
seen as a money color, while only the standard Kelly green would be
the concentration color. Sometimes, the effects you want can be
interchangeable between color shades, but not always.

You can use color to your advantage, to make your website visitors
feel energized, relaxed, focused, scared, angry, more prepared to buy
– almost any effect you can think of. The important thing to note when
attempting to increase website conversion in this way, however, is to
use colors that contrast enough to prevent parts of your website from
becoming invisible for color-blind users.

Color blindness is definitely a consideration when using this website
conversion tip. When designing with this disability in mind, you
should avoid green because the most common type of color-blindness (99
percent) is the red/green deficiency.

For more information on color psych, read the Psychological Properties
of Colors. It offers interesting details on how color can influence.

The Reveal: There are certain foundational principles every website
must implement to be worth an organization's time and investment.

Does your website make the grade? If not, begin tackling and testing
the above five aspects one-by-one. Website conversions will surely,
and quickly, increase.

source: http://www.sitepronews.com/2012/10/11/website-conversion-basics-5-ways-to-boost-response/

Belajar SEO For Google Yukk..

Pagi ini dapat email dari Mike Mindel (foundernya Wordtracker.com) tentang SEO your webpage for Google. Infonya lumayan berguna, jadi kucopas aja ya.. (sumbernya dari: http://www.wordtracker.com/academy/seo-your-web-page-for-google-video?utm_source=SEO+Made+Simple&utm_campaign=75edfea47d-Day_1_SEO_made_simple&utm_medium=email)

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Everything I’m about to show you is white hat and straight to the point, so sit back and let's begin.

The Mad Hatter Is Definitely Rather Loony

No, we haven't gone mad at Wordtracker. Each of the letters in bold stands for the steps you need to take to SEO your page.

T: Title tag
M: Meta description and keywords tag
H: Header tags: H1, H2, H3
I: Image file names and alt tags
D: Diverse keywords
R: Relevancy
L: Reputable links That’s everything you need to know to SEO your page.
Let's go through them.

T is for Title Tag

The title tag is one of the most important factors for ranking highly in the search engines because it tells Google what your page is about.

Let's work through some dos and don’ts.

Focus on a primary and a secondary keyword for your page.

Put your primary keyword at the beginning.

If you can work it in, put your secondary keyword at the end too, but in a different way like this.

It's not a title, it's a headline!



Make your title compelling for the reader so you get clickthroughs.

What's the point of getting to number one if you don't get clicks? Your prospects are scanning the results, looking to find a match for the conversation in their heads. So make sure your offer is straight to the point!

If your titles are longer than 8-10 words then that scanning becomes more difficult and may be overlooked by the searchers.

So as a rule of thumb aim for 8-10 words and 50-80 characters.

Make sure your title tag is relevant to the content of your page.

If the content is about oysters don't have a title tag that mentions Paris Hilton !

Use a unique title tag for every web page or your pages may be seen as duplicate content and Google may not list you in its index!

For punctuation I recommend you use the pipe (|) symbol or dash (-) and don't bother with anything else.

Good examples of title tags include:
Online Gardening Tips | Your Guide to Everything Gardening
Mortgage Rate | What Is Today's Best Mortgage Rate?
My Wedding Favors - Unique Wedding Favors - Bridal Shower Favors

Debbie has just sent me her first post for her new London colonic hydrotherapy blog at: www.NorthLondonColonics.co.uk/blog/

It's called: "Start detoxing NOW ... it's easier than you think". A quick look at the article tells me that it could do with some search engine optimization.

Let's have a quick look at the free keywords tool to see the most popular search terms for detoxification.

The thing is, the free keywords tool only allows you to search one keyword at a time, so I'm going to hop over to the full Wordtracker keyword tool so I can search for multiple keywords at once.



Let's put in some detox variations:
detoxing
detoxify
detox
detoxification




A quick search reveals that the top keywords include:
detox
detox diet
detoxification
detox cleanse
body detox
detoxify
detoxing

Ah, so detox is the most searched for variation, followed by detoxification, detoxify and detoxing.



I'll rewrite the title tag to put the primary keyword up front and take advantage of the extra traffic for the word detox.

I’ve selected detox as the primary keyword and detoxification as the secondary keyword.




Notice I haven’t gone for a loose title like this. This would be optimizing for start your body and we’re trying to get ranked for detox and detoxification.



Now, this title tag will work fine for a blog post, but if I was optimizing the home page of the site I would probably be tempted to go for a third keyword in the title tag like this.

The home page will likely be the most linked to page on your site and this allows you to rank for a third keyword without overdoing the optimization.

M is for meta tags

Meta description tag


Google will tend to use your meta description tag when giving a summary of your site on its results page if it contains the search query.

Use your primary keywords in the description, working in one or two secondary keywords if you can. But above all appear natural!

Length should be 25-30 words and about 160-180 characters total including spaces.

The description tag must make sense to a reader, reinforce the title tag and provide more detail.




It should contain a succinct version of your offer and a strong call to action.

And as with the title tag, put your primary keyword near the front.



Here's how the title and meta description look together.

Doesn’t this look like a listing you’d click on if you were interested in body detox?

Meta keywords tag

The meta keyword tag is not very important nowadays so it’s really not worth much of your time. I suggest you stick your primary and secondary keywords in there with a few variations.

No more than 7-10 relevant keywords, or you will look like you are keyword stuffing!

And make sure you have different meta keywords for every page you optimize.


Here's what a good meta keyword tag looks like for Debbie’s blog post I'm working on.

H is for heading tags: H1, H2, H3

Use one H1 heading tag for your page. No more!

Use your primary keyword in your H1 tag if you can.

The H1 heading tag doesn’t need to be as SEO focused as your title tag and is usually the title of the content in the page.

Here’s my advice: I recommend you write great headlines for content like articles or blog posts which makes people want to read the rest of your story. Then try and work in your primary and secondary keywords. If you can get your primary keyword at the start, do that. If not, don’t worry about it.



For Debbie’s post, this H1 tag is just fine.

H2 and H3 are subheadings so you put your secondary keywords there.

Don't stuff keywords, work them in naturally!

Working through Debbie’s post, instead of the H2 heading that says 'massage' ...


... I'm going to put in something with a benefit and a secondary keyword toxins, which is closely related to detox.
 



As for <h2>Heat treatments</h2> I'll change that to:



You don't want to use sweat therapy which you can see in the next paragraph because there's no traffic for that search term!



I'll also change <h2>Healing and rebalancing the body</h2> to:

We're back to a variation of the primary keyword which is detoxify and the copy makes sense to the reader and to the search engine. Right, next.

I is for image tags

Give all your images keyword rich names eg, fruit-and-vegetable-juices.png.

Make sure your names are rich and diverse, not algae1.png, algae2.png.



If you have an image that isn't relevant eg, logo or a background graphic, give it a number eg, 1.png, 2.png.

Google will ignore these images and they won't influence what Google thinks your page is about.


So I've gone to iStockPhoto.com and found a representative image for the article that gets across the idea of a body detox: http://www.istockphoto.com/stock-photo-8174117-healthy-fresh-juices-fruits-and-vegetables.php

Above is my image tag and notice that both the file name and the alt text are keyword rich.

Alt text means alternative text and that is shown if a visitor cannot view the image, for example if images are turned off in their browser, or they’re using a screen reader due to a visual impairment.

The alt tag should be no more than 70-80 characters and should be a literal description of the image.



You can create a caption as a paragraph below the image to describe what the image is for and then gently work in a secondary keyword without it looking unnatural as we’ve done here.

D is for diversity

Use your primary keyword and several related keywords liberally throughout your text but don't overdo it.

The key is diversity! The more on topic language you use, the more likely Google thinks you know what you are talking about and will regard you as an authority.

Your copy must above all else read and sound natural to a human reader.



This is a great use for the Wordtracker keyword tool as you can find plenty of on topic language with search volume to work into your page.



See how this colonic hydrotherapy section uses the words colonic hydrotherapy, colonic irrigation, detoxification and bowel wall in a natural way that makes sense to the reader?



Here's an example of where it went horribly wrong: www.garryconn.com/blog/an-example-of-bad-sem-copywriting.php

What do you think a human reviewer from Google is going to think when he sees that? Spam, right? You don't want to do that or you'll be removed from Google's index.

R is for relevancy

Google rewards you if you’re relevant and you're relevant when you put relevant stuff on a web page.

Ask yourself, "if someone searched for this keyword and came to my page, would they find it relevant to their search and stick around?"

Google monitors how long visitors stick around for, so if the answer to the above question is "yes" then you're doing a great job!

Here is Debbie’s post on www.NorthLondonColonics.co.uk/blog/

Now Debbie's post is quite long but it's 100% relevant to the subject of detoxing your body. A rough rule of thumb is that a blog post only needs to be between 400-600 words.

But Debbie’s enthusiasm for the subject shines through and this post contains some excellent natural keyword rich copy so I've left the length alone.

She’ll also probably start ranking well for hundreds of long tail keywords, combinations of her target keywords that we can’t even think of.

L is for reputable links

You're reputable when other people link to you from relevant, related and reputable websites.

But the first thing is to look reputable yourself!

Which means make sure you have quality content that adds value to your readers. Quality content means a higher chance of getting decent links, which is the most important step in SEO. Even more important than everything we’ve already discussed.

Link building is a big subject and there are numerous tactics you can use, but the idea is to get an inbound link to your page.




Google and other search engines will see a link from another website to your page as a vote by that website for you. If another website thinks your page is worth linking to then Google will notice it too and then come and crawl your site.

Here are a couple of quick simple tactics you can use for any page to get your first link.



First, social bookmark your page on social networks like Twitter, Digg etc where your valuable content should attract some initial links from a few interested parties. That takes just a couple of minutes.

A second useful tactic is to add value to someone else’s related content eg, a forum post or a blog post.

Now that Debbie has written her blog post on "start your body detox now", next stop is to find some related blogs who are already discussing the issue.



Head over to Google and do a search for body detox with this text which will find you blogs that allow you to post comments.



I've found a post called "Natural Ways to Detox Your System after Chemotherapy or Radiation".

Read the post and the comments. Then add your own comment that adds to the discussion. Remember, you must always add value, even in comments!



See how Britta has done exactly that when she says "check out our post on coping with metal taste".

There is even a comment from Lucille, thanking her for the post!



Next time, it might be a good idea for Debbie to look for questions in blog comments and write a post specifically to answer them so that the link fits.

A final point about anchor text ...

Getting your keywords into the anchor text of the link is the best SEO you can do!

Don't link with the text "click here".



Instead, use linking text which contains the keywords you want to rank for.

Do you see how “detox your body now” is inside the link text? We want to rank for detox and detox your body so that's what goes in the linking text.



Finally, to look more reputable, I’d recommend you don’t use a scraggy and dishevelled URL like this.



Instead, make sure your page name is neat, trim and descriptive like this.

Once again, detox our primary keyword is right at the beginning of the page name which has both a slight SEO benefit and will make it easier for you to attract relevant links.

What did you learn today?

Remember the mad hatter and his cups of tea?

The Mad Hatter Is Definitely Rather Loony**

This is a quick reminder of how you SEO a web page.

T: Title tag
M: Meta keywords & description tag
H: Header tags: H1, H2, H3
I: Image file names and alt tags
D: Diverse keywords
R: Relevancy
L: Reputable links

And if there's one final tip I can give you it's this. Don't stress about SEO. Lightly implement this method and then forget about SEO and instead, focus on delivering value to your readers. Too much focus on SEO means you won't be able to make the connection with your readers.

Writing great content that adds value to their lives will help make that connection and bring you the traffic you need.
Semoga infonya berguna ya.. :)

How to start getting Trafic from Google

You can love or hate Google, but now you can't argue that it became one of the best sources of high quality clients and visitors. If you don't agree, then you must be not using Google opportunities for 100% of their efficiency.
There are 2 ways how you can get a good number of leads from the search engines:

1. Use Google Adwords. You determine the keyword phrases which should trigger your website to appear above and on the left side of search result page. Google has a tricky algorithm that calculates the price of the advertising according to the popularity of the keyword. Google Ads is a good way to get traffic in the very beginning of your promotion, but in a long-term it becomes pretty expensive comparing to SEO and link building, though it still provides good ROI. 
2. Improve your rankings on Google for multiple keywords or keyword phrases. You can increase rankings for your website by buying PR1- PR8 backlinks from other websites. In this case your goal is to increase your position for as many keyword phrases as possible. Every extra keyword brings your extra traffic to your website. The more competitive is your keyword, the more links you need to get to Top10 (the 1st page of Google results page). Natural rankings can bring you plenty of traffic and are very effective and beneficial in a long-term.

Note: many people prefer natural results when they search for product or service because they have more trust in results page than advertising. 

source: from email linkmanagement

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